McDonald’s China’s Black Myth: Wukong Mid-Autumn Feast Still Wows Fans in 2026

McDonald’s China turned the 2025 Mid-Autumn Festival into a gamer’s dream, partnering with Game Science’s Black Myth: Wukong for a limited-time campaign that blended mooncakes, merchandise, and Monkey King mythology. More than a year later, as 2026 unfolds, the collaboration remains a standout example of how a fast-food giant can tap into a blockbuster video game’s cultural power. Was it simply a clever marketing stunt, or did it reveal something deeper about the global appetite for Chinese gaming icons? The answer, according to fans and industry observers, is a bit of both.

A Festival Meets a Blockbuster

Black Myth: Wukong launched in August 2024 and quickly became a phenomenon for Chinese studio Game Science. The action-adventure title, which retells the timeless epic of Sun Wukong, won Best Action-Adventure at The Game Awards and continued to capture hearts well into 2025. Its success opened doors for mainstream brand partnerships, and McDonald’s China walked right through one of them.

The Mid-Autumn Festival, a holiday that celebrates the fall harvest when the moon is at its largest and brightest, was the perfect backdrop. Families and friends gather to gaze at the harvest moon, bake mooncakes, and decorate their homes with lanterns. McDonald’s decided to give customers the best of both worlds: the warmth of tradition and the thrill of a AAA game.

The Limited-Time Menu

In mid-September 2025, promotional materials from McDonald’s China began circulating on social media. Posters showed Sun Wukong alongside a slew of special meal deals. The menu was as playful as it was ambitious.

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Golden Crispy Chicken Egg Mooncake
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